Al Ahly Sabbour Developments has launched an outdoor advertising campaign to promote the new phase of its Summer project in the North Coast. The campaign utilizes a simple yet informative visual design, focusing on clarity and brand recognition. The ad features a predominantly white background, providing a clean and uncluttered aesthetic. The project name, Summer, is prominently displayed in bold, capital letters at the top center of the ad. Below Summer, the phrase NORTH COAST is written in a smaller, more delicate font, clearly indicating the project's location. To the left of the project name, the phrase a new phase is written in a slightly italicized font, followed by launching now in a bolder, similar font. This messaging clearly communicates the purpose of the campaign: to announce the availability of a new phase within the Summer development. The Al Ahly Sabbour logo is positioned in the bottom left corner, reinforcing brand association. The logo uses the company's signature green color. In the bottom right corner, a series of numbers, 16033, is displayed. This is likely a contact number for inquiries about the project. The ad effectively communicates the essential details of the new phase launch within the Summer North Coast project. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
