Babyshop Stores launched an outdoor advertising campaign in the UAE during the first week of February 2025. Utilizing hoardings in Dubai and Sharjah, the campaign promotes the arrival of a new season with new prices. The advertisement features a light blue background, creating a soft and child-friendly aesthetic. In the upper right corner, the phrase FASHION is written. Below this, (New Season, New Prices) is displayed in a bold, white font. A large, light blue circle is positioned in the center left of the hoarding. Within this circle, the price AED 15 is prominently shown, indicating the starting price point for items included in the promotion. In the lower right corner, the Babyshop logo is displayed. The logo features the word babyshop in a lowercase, rounded font, with a small star-like graphic above the i in shop. Directly beneath the logo, the website address, BABYSHOPSTORES.COM, is written in a smaller font. The overall color scheme is light and airy, dominated by the pastel blue background and white lettering. The layout is simple and direct, with the key message of New Season, New Prices clearly communicated alongside the starting price and brand information. The placement of the logo and website address in the lower right corner ensures brand recognition and provides a call to action for customers to learn more online. The campaign effectively uses the hoarding format to reach a broad audience in Dubai and Sharjah and promote Babyshop's new season offerings. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
