Real estate pioneer Al Ahly Sabbour is aggressively promoting its new AT-EAST development in Mostakbal City with a striking orange advertising campaign. Large billboards featuring a concise and impactful slogan are popping up everywhere, inviting potential homeowners to explore this exciting new community. Al Ahly Sabbour’s previous successful OOH appearance for At-East was during March 2024 when it was also promoting the newly established project. Al Ahly Sabbour, a prominent player in Egypt's real estate industry with a history of groundbreaking projects, has recently unveiled AT-EAST. This ambitious development, sprawling across 181 acres, offers a diverse range of contemporary homes, including townhouses, twin houses, and independent villas. The project emphasizes a strong connection to nature, featuring abundant green spaces and open areas within the community. The billboards use the informative ad copy “Apartments & Sky Villas launching now” while also highlighting in bold and clear ad copy “AT-EAST.” The OOH visuals also highlight the ad copy “Roofscape.” The visuals also prominently feature “Mostakbal City’s” logo at the bottom right corner while portraying an aesthetically pleasing visualization of how the buildings will look like. Al Ahly Sabbour’s logo is also represented in the campaign. The orange color used in the campaign symbolizes optimism, confidence, enthusiasm, warmth, and agreeableness. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about Al Ahly Sabbour’s OOH campaign and more!
