Givenchy launched a new outdoor advertising campaign in Dubai during the first week of February 2025 to promote their fragrance, Gentleman Society. The campaign features uni-pole billboards showcasing the fragrance bottle against a backdrop of a modern cityscape, this OOH follows Givenchy's previous OOH in the UAE during October 2024. Givenchy Gentleman Society's blend of woody and vanilla notes makes for an attractive fragrance. Its richness makes it better suited for intimate occasions, such as dates or close gatherings, rather than daily wear. The billboards utilize a bold black and white color scheme, with the Gentleman Society text prominently displayed in a clean, sans-serif font. The Givenchy logo is positioned at the bottom of the ad, reinforcing brand recognition. The image of the fragrance bottle is positioned centrally, drawing attention to the product's unique design. The campaign aims to create a strong brand presence and generate interest in Gentleman Society. The use of high-impact visuals and a clear message effectively communicates the fragrance's sophisticated and masculine character. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
