Pioneering real estate company Sobha makes a bold statement with its new project Sonha Solis on Dubai’s static Out-of-Home billboards. Sobha’s previous successful OOH campaign was 2 months ago during November 2024 when the developers were advertising for Siniya Island. Sobha is back on billboards stronger, considering the fact that the company is very active with its OOH advertising. The campaign is a single-format one which utilizes hoardings across Dubai. The campaign was released during the first week of February. The campaign uses the main tagline “Active Living, Redefined For You” while highlighting the prominently displayed logo for Sobha Solis against a pure white backdrop. The left side of the billboard also displays a contact number for additional information. This ad copy is provided in both English and Arabic to reach the maximum number of consumers possible. A drone-taken aesthetically pleasing photograph of the establishment is showcased showing luxurious pools, buildings and green areas which are all bound to grab the attention of Dubai’s OOH audience. Discover an urban retreat where luxury blends seamlessly with exciting experiences. This exceptional community features 1 to 3-bedroom residences spread across four elegant towers, all interconnected by a private resident's podium. Each apartment boasts spacious layouts, abundant natural light through large windows, and private balconies offering captivating views. Immerse yourself in the beauty of lush gardens and the thrilling energy of the nearby racetrack, all within the tranquility of your own home. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
