Etisalat and's Go for More campaign utilizes a bold and direct approach to its messaging. The primary visual element is the text itself, presented in a clean, modern sans-serif font. The phrase Go for More is the central theme, repeated throughout the image. The e& logo, a key part of the OOH branding, is prominently displayed and repeated multiple times, acting as a visual link between the different campaign messages. The color palette is simple and impactful. The dominant color is a deep, almost navy blue, which serves as the background for most of the text. This dark background contrasts sharply with the white and bright white used for the text, ensuring readability and drawing the viewer's attention. Other phrases used in the campaign include The bold never run out of road, Start where others stop, and You persevere with your determination. These phrases, alongside Go for More, suggest a campaign focused on ambition, perseverance, and pushing boundaries. The visuals hint at a broader campaign that likely features prominent figures like Jason Statham, Shah Rukh Khan, Lewis Hamilton, and Manchester City team players. The campaign utilizes various OOH formats, hoardings, digital screens, and bridge billboards. The repetition of the core message and visual elements across these different formats would likely create a cohesive and widespread campaign presence. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
