Home Box’s Half Back campaign executed well over UAE’s billboards, refreshing traditions by blending affordability, quality, and consumer incentives, leveraging visual appeal, clear pricing, and a strong brand message The well-known retailer specializing in affordable home furnishings has launched a conclusive OOH campaign promoting its Half Back offer, displayed on Hoarding and digital screen formats designed to capture the attention of consumers looking for stylish yet budget-friendly home decor solutions in the very soon ‘Ramadan’, the Half Back promotion, which offers customers 500 AED vouchers upon purchase. encourages customers to invest in quality furniture, enjoying substantial savings during Ramadan The visual features an elegantly set dining table, while the other side showcases a modern, cozy living room setup, using warm tones and well-lit interiors to create an inviting atmosphere, suit to the holy month nights and the budget-aware shoppers Additionally, the ad prominently displays pricing details for select items, such as a dining set priced at 899 AED and a sofa set at 799 AED, reinforcing the value-for-money proposition that Home Box is known for. Home Box’s branding Logo and ‘Half-Back’ are highlighted on screens, with the tagline “Good Honest Prices” further emphasizing the brand's dedication to offering fair and transparent pricing which builds trust with consumers and reassures them In early February, the out-of-home campaign was launched, following up on the previous campaign that took place last year, strategically positioned along major highways in prominent spots, to capture the attention of a wide range of viewers, guaranteeing high visibility, effectively reaching buyers who may be interested in home furnishing Notably, this type of promotional campaign from Home Box successfully positions Home Box as a finishing line for home furnishings and is particularly effective in attracting customers by offering a direct financial incentive, ensuring customers feel rewarded, As the retail landscape grows more competitive, such promotional strategies help brands maintain a strong connection with their audience while driving sales. Explore INSITEOPEDIA, the premier online encyclopedia dedicated to Out-of-Home advertising, which provides insights into the OOH markets of Egypt and the UAE.
