McDonald's has launched a new OOH campaign in the UAE to promote its Everyday Delights bundles. The campaign, which kicked off in the first week of February 2025, is running across Sharjah and Dubai and utilizes a variety of OOH formats, including bridge billboards, digital screens, lampposts, hoardings, and uni-poles. This D/OOH campaign follows the brand’s previous OOH appearance in the UAE during December 2024. The visuals of the campaign are straightforward and focus on showcasing the different bundle prices and their meal components. Each advertisement features a large image of the bundle's contents, including a hamburger, french fries, nuggets, and a drink. The McDonald's golden arches logo is prominently displayed in the top left corner, and the Everyday Delights icon is featured prominently in the visuals as well. The background of the advertisements is a bright yellow and sky blue, which creates a sense of energy and excitement. The campaign aims to drive awareness of the Everyday Delights bundles and encourage consumers to visit McDonald's to try them out. The use of multiple OOH formats ensures that the campaign reaches a wide audience across Sharjah and Dubai. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
