Rising brand in premium residential and commercial hubs, Maliv by Kulture Developments, presents a bold outdoor campaign. Led by the mantra of Complete Living Destination, which perfectly puts forward Maliv's vision and explains the definition of offering class, residential and commercial units with an unbeaten price and with flexibility in price options. The outdoor campaign is an artistic debut, using the power of visual storytelling. Aesthetic imagery of the man's leg and a woman's portrait, each in turn out of and in focus, creates intrigue and engagement. This clever use of clarity and obscurity symbolizes the journey toward finding that perfect place to live and work, reinforcing Maliv's promise of delivering an integrated, all-inclusive lifestyle experience. The tagline Complete Living Destination reflects Maliv’s commitment to assure the residents and business owners unparalleled convenience, comfort, and luxury. The visuals utilize a warm toned color palette to create a feeling of coziness, elegance, and approachability. This also perfectly aligns with Maliv’s promise of a “Complete Living Destination,” making the brand feel inviting and aspirational. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Kulture's campaign.
