Madinet Masr has launched the SAFE app, a groundbreaking innovation that introduces fractional ownership to the market. Through SAFE, investors can purchase shares in properties, making real estate investment accessible to those with varying budgets. This platform, a first of its kind in Egypt, allows for shared ownership of income-generating properties, offering flexible investment options and potentially higher returns. The SAFE app is available for download on both iOS and Android devices. Madinet Masr’s OOH campaign in Cairo is promoting the platform. The campaign is distributed across the city’s busiest roads. The visuals of the campaign are simple yet impactful. The primary color scheme is dark blue, evoking a sense of trust and stability, paired with white text for maximum visibility. The Safe Investments logo is prominently displayed alongside the Madinet Masr’s logo. A key element is the inclusion of a direct call to action with the hotline number 16750 clearly visible. The core message of the campaign, Extra Income, Without Extra Work, is conveyed succinctly. This tagline resonates with potential investors by highlighting the potential for financial gain without requiring significant effort or time commitment. The campaign also encourages viewers to download the Safe Investments app from both the App Store and Google Play, making it easy for interested individuals to explore the platform further. The Madinet Masr Safe Investments OOH campaign is a well-executed example of how to use OOH advertising to promote a financial product or service. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
