Widely loved food and beverages brand Nescafé gets up on Dubai’s D/OOH scene with a new campaign for coffee lovers advertising their new Farmers Origins Capsules with captivating and vibrant visuals. Nescafé’s previous OOH appearance was during September 2024 when it was advertising for its cold brew in cans with three different flavors. Nescafé is back on billboards even stronger with contemporary coffee machine capsules inspired by coffee beans from different countries. This campaign is a relatively new one which was released during the first week of February and is a multi-format campaign that utilizes digital screens, Hoarding, and unipoles. The majority of the visuals use the informative tagline “Nescafé now in a Capsule,” right in the center top of the billboards while portraying three sectioned visuals. The visual on the left shows the “Brazil” capsules showing a man in an afro hairstyle wearing contemporary Brazilian-styled clothes with a very festive and colorful background with splashes of paint on the man. This gives the audience a vibe that this guy is in the Carnival which is more keenly and widely celebrated than in Brazil. The second visual on the same billboard demonstrates the “India” capsules with an Indian man holding a cup of coffee in a purple theme and covered in purple powder, matching the color on the packaging. The background of this visual seems to be a temple in India with traditional Indian art engraved on the walls. The third visual displays the “Africa” capsules portraying an African woman in traditional wear looking at the cup of coffee with her hand above it, seeming like she’s projecting energy or doing magic on the coffee. The background comprises African print material and a blue sky with a tree in the background. Nescafé’s logo is prominently displayed vertically on the right side of the billboards and on the top left side there is a “New” label in bright red to grab attention. A separate visual displays the four different types of coffee capsules in their packaging highlighting the roast intensity. The visual shows Africa's “Ristretto” coffee which is “Intensity 10.” Also, there’s the Brazil “Lungo” coffee which has an “Intensity 8” concentration. On the other hand, India is “Espresso” with “Intensity 9” and “Colombia” is also an “Espresso” with “Intensity 6” concentration. This visual uses the tagline “Taste The Origins” in both Arabic and English. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
