Vodafone Egypt is back with a new OOH campaign for Vodafone Red, and this time, it’s bringing actor Asser Yassin into the spotlight. If you’ve been driving through Cairo’s busy streets lately, chances are you’ve seen his face plastered across billboards, embodying the brand’s latest message: “When the heart and mind align”. Vodafone Red has always been the premium choice for those wanting more: more connectivity, more entertainment, and more perks, like their message in their previous OOH campaign. This campaign really doubles down on that message and speaks to that audience that actually sees their phone plan as an upgrade in lifestyle, not minutes and data. The campaign leaned into Vodafone's signature aesthetic of red and black, employing a sleek, high-contrast design that will instantly communicate feelings of power and exclusivity. Asser Yassin, a charm and calculated-type-of-roles actor, is and the face this campaign deserves— neat, calm, composed. In some shoots, he wears an iconic leather jacket for strength and cool decisiveness, while in other pictures, he is languid, relaxed in home situations, showing softer sides-a shade parallel to balance that the commercial sets between practicality and passion. The ad copy itself is not just a tagline but also a metaphor. When the heart and mind align speaks to the emotional connect we have with our mobile experience, while hinting at the logical benefits of the latest offers of Vodafone Red. The supporting text speaks about exclusive privileges such as entertainment subscriptions, international roaming benefits, and family-sharing features-all designed for those who want seamless top-class service without compromise. The campaign showcases premium benefits including Amazon Prime, Shahid VIP, Yango Play, TOD, Jawwy TV, and Watch IT subscriptions to give users unlimited access to top-tier entertainment. It also includes Anghami Plus for music lovers. The advertising has been pretty clever, targeting some of the high-traffic areas in Cairo to make sure the professional, business owner and high-income user is reached most directly by Vodafone Red. Advertising under flyovers in areas of Zamalek and New Cairo ensures that those even stuck in daily congestion can see it. Larger digital billboards are placed along the highways, like the Ring Road and Mehwar, targeting frequent travelers and decision-makers. From busy city streets to major highways, Vodafone has covered all areas to ensure that its Red campaign is not only viewed but remembered. Vodafone knows its audience, and this campaign speaks to it. Be it the busy professional, the frequent traveler, or the one who loves staying connected, the campaign positions Vodafone Red as the only logical and emotional choice. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
