For the first time, Tabii, the fast-growing digital streaming platform of Türkiye's national broadcaster TRT, launches an eye-catching new out-of-home campaign across the United Arab Emirates. The campaign stops both existing and new audiences in their tracks with Tabii's most highly rated shows, along with the challenging slogan: Are You Ready Enough? The billboards feature a sleek and minimalist black aesthetic with striking accents of Tabii’s signature light green color. This design choice creates an air of mystery while ensuring that the visuals stand out amidst the UAE’s vibrant urban landscape. The dramatic contrast draws in passersby, inviting them to explore the world of entertainment that Tabii has to offer. The campaign puts the spotlight on some of Tabii’s most popular and critically acclaimed shows, ensuring that audiences recognize the platform’s diverse and compelling offerings like Young Ibn Sinai, Iskender, and more. The billboards also host the tagline “Home of Turkish Dramas” in Arabic to strategically appeal to the UAE’s large Arabic-speaking audience, who have a strong affinity for Turkish television dramas. With its dramatic visuals, bold messaging to even more striking choices of content, Tabii UAE's latest outdoor campaign took off upon hoarding billboards, digital screens, and lampposts in the fourth week of January.
