Jac Motors has released an OOH campaign in Cairo promoting their all new and improved automotive opportunity and this follows their previous appearance in November 2023. Unlike the brand’s previous campaign where they promoted a whole line of vehicles this campaign focuses on a singular intrinsic item that is very bold by the brand however could be a strong play by them depending on the proximity of features offered by the item where it has reached compromisation to meet with customers ability to purchase while also reaching and satisfy motorist’s aspirations. The vehicle is the “JS2” a four door SUV that brings reasonability, efficiency and features all in equilibrium the car has a 1.5- litre engine and an CVT transmission and an elegant interior in black leather and chrome detailing with a 9-inch display and carplay built in while also having sturdy frame for extra safety as a precaution to always have the safety of the people in mind, finally the car’s exterior is sharp and futuristic having edgy undertones to create a sense of futurism. The visuals are straightforward where showcasing the car in bright colors is the main idea choosing the specific color of red to showcase the vehicle was carefully chosen to grab attention as red is a very vibrant color while also this color compliments the car’s futuristic look and edgy headlights. The main tagline used in this ad copy is “It Has Value In It” which is a great way to show how much thought this vehicle has been planned for specifically operated to create a great car and effective, efficient one while not losing any of the new generation technologies creating an equilibrium that will surely satisfy. To uncover more about the JAC Motors campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
