Leading Egyptian home and underwear brand Cottonil launches a new OOH campaign reminding their viewers that Cottonil is the number one choice for cotton home wear. The campaign features a family of four; two parents and two children, which is the diversity of Cottonil’s customers, all of them wearing Cottonil socks. The family is showcased along with the ad copy “Cotton socks means Cottonil” as well as their famous logo and tagline “Cotton speaks Egyptian.” With what seems very bad timing, the campaign was launched just one week after one of the brand’s main competitors Hobby hit the roads with another outdoor campaign that uses exactly the same slogan. The campaign can be seen on Large and X-Large uni-poles, Gates, Double-decker poles, Flags, and Billboards, in strategic locations across Greater Cairo.
