Mleiha National Park released an OOH campaign in the first week of February promoting their offerings. The multiformat utilizes hoardings, wall wrapping, lampposts, and digital screens. The brand offers more than just mediocre locations and activities but offers the fundamental pillars to create a joyful, meaningful experience that would, later on, be transformed into a bright memory holstered in the deepest sectors of the lucky people who get to experience the hospitality and touristic offerings and features of this brand. According to its name, Mleiha is the lost city where encountering relics of pre-Islamic history in the desert is the main experience to be conveyed in this area. Mleiha National Park, a UNESCO-nominated World Heritage Site in the Central Region of the Sharjah map, is home to a number of significant sites, including Bronze Age tombs and pre-Islamic forts. Fascinating artifacts and fossils were discovered here, including pottery, iron tools, and camel skeletons. The Mleiha Archaeological Centre, which opened in 2016, houses these discoveries and even more artifacts that uncover ancient UAE history. The rich heritage city offers more than just a location but a living, breathtaking experience. The visuals match the location's character of being that traditional old-school Arabic destination while using photos in collage with subtle text and taglines that truly elaborate the depth of the experience. The photos show glimpses and frames of the endless possibilities that are awaiting, showing campfires, historical relics, and dimly lit huts just to name a few. The taglines used are many; all with the singular intrinsics of coming closer, “Come Closer To Adventure” and “Come Closer To History” “Come Closer To Culture” and Finally “Come Closer To Nature” all while having the brand’s logo and website. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
