FiLLi continues to expand its footprint across the UAE with a dynamic new out-of-home (OOH) campaign. Known for its signature FiLLi Zafran Tea and strong community-driven presence.The latest OOH campaign follows FiLLi’s previous successful push in May and showcases its signature branding with vibrant, eye-catching visuals. The rotating digital billboards feature a bold and inviting creative direction, blending warm hues like deep reds, rich oranges, and soothing purples to evoke comfort and indulgence. The messaging is playful yet clear, with catchy phrases like “Tea you soon…” and “Your sweetness, your way!” reinforcing FiLLi’s friendly, accessible identity. The visuals highlight the brand’s key offerings—FiLLi Zafran Tea and breakfast combos—creating a compelling call to action for commuters and passersby. The seamless execution of this campaign further cements FiLLi’s status as a beloved go-to brand for tea lovers across the UAE. The billboards have been placed in the fourth week of January upon digital screens across Ajman.
