Millennium Hotels and Resorts is launching the Biltmore Residences Sufouh, a new luxury residential development in Dubai. This project will feature two elegantly curved high-rise towers reaching 44 stories. Renowned architects, Gary Greene Design, have masterfully crafted the building's exterior, giving it a dynamic and visually striking appearance with an illusion of circular motion. The campaign is a single-format one which utilizes hoardings across Dubai. It was released during the fourth week of January. The real estate developer’s previous successful OOH appearance was during October 2023 when the company was promoting the project to grab attention of the OOH audience and potential buyers. Biltmore Residences Sufouh is back on billboards even stronger with a contemporary campaign that shows off how luxurious the residence actually is. The visuals use the main tagline “Ascend To Exceptional” while also highlighting that the residence is “Fully Furnished” and that it will be handed over in Q1 or quarter one of the year. The visuals portray an aesthetically pleasing photograph from a high angle of the 44-story building as well as displaying what the interiors look like. A photograph in the hoarding campaign displays an elegant bedroom with a panoramic view and sophisticated finishing and furnishing that is bound to attract the eye of passersby. Millennium Hotels & Resorts, a leading hotel management company in the Middle East and Africa, has partnered with UAE-based GJ Real Estate to develop a new hotel. The Biltmore Sufouh Residences, ideally situated on Sheikh Zayed Road near the Al Sufouh neighborhood, will provide residents with breathtaking vistas of the Arabian Gulf, the iconic Burj Al Arab, and the Palm Jumeirah. The campaign portrays the ad copy “Developed by” while endorsing GJ Real Estate’s logo. It also includes a number for additional information. Get more in-depth details about the OOH industry by visiting Insiteopedia and browsing its various sections.
