Fragrance World's 'French Avenue' fragrance brand has initiated an out-of-home advertising campaign across Dubai and Sharjah in the UAE. This campaign, designed to promote the brand's availability on Amazon and noon, utilizes a blend of hoarding and unipole billboards. The campaign was released during the fourth week of January following the cosmetics and personal care brand’s previous successful OOH appearance during October 2024 when it was advertising for signature scents including Amber Saffron and Liquid Brun. French Avenue is currently back on track with a new OOH campaign widely distributed across the country in high-traffic areas, reaching the maximum number of consumers and OOH audiences. The main, catchy tagline used in the campaign is “For Those Who Desire” while displaying a website where one can shop for the displayed fragrances; “www.shopfragranceworld.com.” One of the visuals displays two fragrances from the collection Sweet Pleasure. One is “Cocoa Morado, “Azzure Oud,” and the other is “Liquid Brun which was also advertised for in the previous campaign by French Avenue. The visual portrays the perfumes with the main ingredients surrounding the bottles making it informative and captivating. Cocoa Morado is a unisex fragrance with a spicy, sweet, and woody profile. Liquid Brun is a masculine scent with a citrusy, woody, and vanillic character. Azzure Oud is a masculine fragrance with an oriental character. It blends fruity top notes with a luxurious oud heart and a warm, woody base. Another visual displays French Avenue’s cologne “Arch Extrait” with citrus fruits surrounding it making the visual vivid and colorful to grab attention. Arsh is a unisex fragrance with a bright and uplifting character. It blends zesty citrus with delicate floral and nutty notes, grounded by a warm and earthy base. All the visuals highlight the fact that the fragrances are “Available on Amazon and noon” which is a convenient option for people to buy without a fuss. This synergy between the campaign and the online availability is likely to drive sales and generate excitement among consumers. Learn more about more OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
