Books possess their own unique language, offering readers an escape and a platform to discover their voice through the words of others. The Al Warraqeen Used Book Festival provides the ideal setting for individuals to unwind and delve into the literary world, uncovering the books that resonate with them. Now, let's explore the recent Out-of-Home (OOH) campaign for the Al Warraqeen Used Book Festival! The campaign is simple yet captivating and was released during the first week of February following the event’s previous successful OOH appearance during January 2023 when Al Warraqeen was also hosting an event for used books. Al Warraqeen is back on billboards stronger with their 9th edition. The campaign is a multi-format one that utilizes lampposts and uni-poles across Sharjah in the UAE. The OOH campaign uses the catchy tagline “Reborn Books Write the Stories of The Future,” while also highlighting that the event & exhibition will be hosted from the 5th till the 9th of February. The ad copy “Join us at Al Nakheel Oasis, Sharjah” is also used to inform Sharjah’s OOH audience and potential visitors about the location of the event. The ad visual portrays a book open to a page that includes the logos of the main sponsors of the festival. The visual also demonstrates a building made out of used books which is bound to grab the attention of passersby. The visuals use a purple hue as the backdrop. In psychology, purple is often associated with wisdom, power, and creativity which makes a perfect color for the campaign. The Al Warraqeen Used Book Festival offers a fantastic opportunity for everyone to immerse themselves in a book and contribute to a sustainable reading experience by giving pre-loved books a new life. Get more in-depth details about the OOH industry by visiting Insiteopedia and browsing its various sections.
