Building on its rich history and the unique stories that each of its ceramic designs has to tell, Ceramica Granito, one of Egypt's leading ceramic companies, celebrates its 25th anniversary with an eye-catching outdoor advertising campaign across Cairo. For the very first time while holding the slogan Every Tile Tells a Story, Ceramica Granito’s outdoor billboards also host actual samples of their tiles. This approach allows viewers to see for themselves the quality Ceramica Granito’s provides. The ad design features a blue hue as it is often associated with trust, stability, and reliability, which are all qualities that align well with a brand celebrating 25 years in the market. The campaign reflects Ceramica Granito's commitment to quality and innovation, which consequently solidifies their position in the Egyptian market. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
