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Sharaf DG Promotes HP OmniBook Ultra flip 14 Next Gen AI on Billboards
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Awareness Campaign

Sharaf DG Promotes HP OmniBook Ultra flip 14 Next Gen AI on Billboards

By INSITE OOH
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February 5, 2025 2 weeks ago
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1 minute, 35 seconds
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Sharaf DG, a major electronics retailer in the UAE, has launched an OOH advertising campaign in Dubai and Sharjah to promote the new HP OmniBook Ultra Flip 14 Next Gen AI PC. Utilizing hoarding OOH, the campaign leverages a high-visibility format to reach a broad audience and highlight the device's key features and availability.

The visual execution of the campaign is clean and modern, reflecting the sleek design of the OmniBook itself. The dominant visual element is a high-quality product shot of the laptop, showcased in two different modes: one as a traditional laptop and the other in its tablet configuration, emphasizing its 2-in-1 functionality. The device is depicted against a clean, light grey backdrop, allowing it to stand out and command attention.

Color plays a crucial role in the campaign's branding. The HP logo, in its classic white positioned in the top left corner, ensuring immediate brand recognition. Adjacent to the HP logo, Intel's branding is clearly visible, highlighting the device's Intel® Core™ Ultra 7 processors. The Intel Evo badge further reinforces the performance and responsiveness of the laptop.

A key message, "With AI accelerating Intel® Core™ Ultra 7 processors," is prominently displayed, emphasizing the device's advanced capabilities. This is followed by the tagline "Work your way in any mode," reiterating the laptop's versatility.

In a thoughtful move to connect with the local audience, the same key messages are mirrored in Arabic on the right side of the hoarding. This bilingual approach demonstrates cultural sensitivity and broadens the campaign's reach.

Towards the bottom left, the Sharaf DG logo is strategically placed, indicating the retailer as the point of purchase. The tagline "Available at Sharaf DG" reinforces this message. To the right, the campaign includes a financial incentive, "Starting at AED 292/month," making the purchase proposition more accessible and appealing.

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.


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