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Unlimited Airline Access With Citi Bank Ultima, Display on Smart DOOH Boards
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Awareness Campaign

Unlimited Airline Access With Citi Bank Ultima, Display on Smart DOOH Boards

By INSITE OOH
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February 5, 2025 2 weeks ago
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1 minute, 3 seconds
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Citibank offers premium perks tailored for discerning travelers in the UAE, bringing luxurious benefits through the” Ultima Credit Card."

The eminent Bank’s latest OOH campaign captures the imagination of viewers, promoting the prestigious "Citi Ultima" credit card, which promises unparalleled travel freedom and luxury, positioning the card as a must-have for those who seek exclusivity 

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The digital advertisement was prominently perched on major highways, proclaiming boldly "Fly with any airline, in any class, to any destination? Naturally with Ultima." A powerful marketing message that taps directly into its target audience's aspirations, promising unrestricted travel with any airline, any class, and any destination

over a dark green backdrop and bold white text that ensures readability, The Citi logo displayed reinforces brand recognition and trust, Additionally, the ad directs viewers to explore the bank’s website further.

It is worth noting that such outdoor advertisements, as those from Citi Ultima are particularly effective due to their ability to capture attention, focus, and deliver immediate visual impact, making it an ideal medium for powerful messaging

This new campaign launched in Dubai during the third week of January, utilizing digital screens, following its prior campaign last December.

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