
Rosevil Residence by Sorouh Developments for a Life Full of Roses

Sorouh Developments is taking strides in redefining luxury living, as seen in their latest OOH campaign. Positioned strategically on Cairo’s billboards, this campaign introduces their newest venture, Rosevil Residence, located in the heart of the New Capital. The project promises to “transcend ordinary living,” setting a new benchmark for modern communities in Egypt.
The visual aesthetic of the billboard instantly captures attention with its elegant design, blending a floral motif and sophisticated typography for the name Rosevil Residence. The visuals highlight a picturesque setting of lush greenery and tranquil water features, reflecting a serene yet vibrant lifestyle. The offer is equally compelling, boasting a 0% down payment and installment plans up to 10 years, making luxury living accessible to a wider demographic.
This campaign marks a step forward from Sorouh Developments’ previous advertising for Entrada Avenue, which emphasized mixed-use spaces in the New Capital. With Rosevil Residence, the developer shifts focus to premium residential communities, offering exclusivity and comfort.
The “Made for the New Capital” concept strengthens Sorouh Developments’ market presence while aligning with Egypt’s vision of creating modern, sustainable cities. Delivered through prime billboard locations, the campaign ensures high visibility and engagement with potential homeowners.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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