
Gitex Global Prepares for The AI Everything Event on Dubai’s OOH Through a Die-Cut Campaign

Gitex Global gets up on Dubai’s major OOH scene with a new outdoor advertising campaign for its event; AI Everything Expo. Gitex Global’s previous successful OOH appearance was during October 2024 when it was advertising for another tech extravaganza. Gitex Global is currently back on billboards even stronger with a creative concept campaign that is single-format and utilizes bridge billboards across the city of Dubai in the UAE. The campaign is a relatively new one which was released during the fourth week of January.
The main tagline of the campaign is highly informative, giving the people an idea about the event and what it revolves around; “AI Everything EXPO.” Another piece of ad copy claims that on the 4th of February, the summit will be held at Abu Dhabi while from 5-6 February the event will be hosted at EXPO City Dubai. Another slogan used in the OOH is “Big Winds of Change. It’s AI in Everything,” in both English and Arabic ad copy to reach the maximum number of target audiences and potential visitors and members.
On the left hand-side of the billboard the word “Summit” is displayed and the word “AI Everything EXPO" is right in the center of the campaign showing the “AI” letters popping out of the billboard’s frame, making it a creative concept campaign. The Gitex Global logo is also prominently demonstrating the logo for the official company.
Gitex Global, in partnership with AI Everything, will bring together a global gathering of leading AI companies, alongside researchers, inventors, and academic institutions. This event will showcase the most cutting-edge AI technologies.
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