
Working Beyond the Walls with Tameer's Urban Business Lane

Leading real estate company Tameer has popped up on Greater Cairo’s OOH scene once again with a new outdoor advertising campaign for its new project Urban Business Lane. Tameer’s previous successful OOH appearance was back in March 2022 when it was advertising for AZ Homes including the UBL logo on the billboards. Urban Business Lane is back on billboards stronger than ever with a captivating and vibrant campaign which is bound to grab consumer attention given that it is widely distributed across the city in high-traffic areas.
Urban Business Lane is a distinct neighborhood that fosters collaboration among visionary and innovative individuals. It provides a world-class work environment where these talents can connect and thrive. The visuals use the main tagline “WORK BEYOND THE WALLS,” along with highlighting that the venue comprises “Serviced Offices Launching Now.” The billboards also highlight the promotion and convenient installment plan; “7 Years Installments,” and its convenient location which is “Across From The AUC.”
The visuals portray a drone-taken photograph of the project from an eagle-eye view showing the elegant compound which is aesthetically pleasing. There is also a circle in the center of the billboard which is half navy blue and half a photograph of two people in a comfortable and fun work area. Half of the billboard is a photograph of the venue and the other half uses a navy blue hue as the backdrop maintaining the brand color and identity. Navy blue is commonly associated with authority and professionalism. It conveys stability, reliability, and sophistication. This color often represents depth and expertise.
The campaign also prominently displays the company’s official logo and hotline for additional information. Another visual shows a photograph of a creative garden seating at UBL. A separate visual demonstrates the main lane in the business compound which is eye-grabbing, using the ad copy “Delivering in 2026.”
Curious about more information on Tameer’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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