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Frida's Latest Creation, Flickers Dent Toothpaste Makes a Stance on Cairo's D/OOH

Leading home care products and cosmetics and personal care manufacturer Fridal, rises again in Greater Cairo’s D/OOH space with a new creation, Flickers Dent toothpaste. Frida’s previous successful D/OOH appearance was during July 2024 when the brand was advertising for various home care products. Fridal is currently back on track even stronger with their new locally produced toothpaste which is bound to grab attention on the busy roads of Greater Cairo. The campaign is widely distributed in high-traffic areas to attract a large number of consumers and potential buyers.
The ad visual portrays the new name of the toothpaste which is “Flickers Dent” showing two separate toothpastes. One of them is blue in packaging and has a "Mint" flavor according to the visual.
The other one is red in color and has an "Extra Mint" flavor. This is bound to fit different consumer preferences. The ad copy also highlights that the product is “Made in Egypt 100%” and this is bound to attract consumers who like to support local brands and products.
The background color of the campaign is bright red and in color psychology, red is found to be the most intense color that can attract attention and invoke strong emotions such as passion and love. The campaign also prominently displays the company and distributer's logo which is Frida.
Flickers Dent is a contemporary toothpaste with mint as its main component and flavor which is bound to attract a large segment since mint gives a refreshing and fresh vibe. Mint's antimicrobial properties make it beneficial for oral health by combating bacteria that can cause tooth decay. All mint toothpastes include menthol, the primary ingredient responsible for its enduring freshness. Mint is renowned for its ability to freshen breath, and its cooling sensation can provide soothing relief to the tongue and gums.
ADFrida's decision to opt for dynamic digital screens over a static solution is a strategic and forward-thinking move. The new campaign demonstrates a well-crafted approach, poised to enhance brand visibility and drive sales growth, leveraging these high-tech screens with their strategic placement. Frida ensures optimal exposure, while the catchy message amplifies the campaign's effectiveness. This effective strategy positions Frida as an essential brand, influencing consumer behavior and enhancing purchasing performance.
OUTSITE OOH, Egypt's premier outdoor advertising agency, played a pivotal role in the successful execution of Fridal's campaign across Egypt with its extensive expertise and advanced techniques. The leading OOH marketing agency implemented a tactical strategy, securing prime locations in high-traffic areas to maximize reach, achieving a high engaging across Greater Cairo, reflecting OUTSITE OOH's commitment to delivering impactful and results-driven advertising solutions.
Need to know more about Fridal's OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
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