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Al Saad Home’s OOH Campaign Champions Comfort and Happiness as Essentials

Al Saad Home launches a brand new outdoor advertising campaign redefining the way people think about home comfort. Following their prior appearance, the new campaign features a striking visual of a man sleeping soundly on a plush pillow and mattress while using half of the mattress as a blanket. The campaign visual humorously yet powerfully conveys the brand’s message: comfort and happiness are not luxuries, but essentials.
With this latest OOH campaign, the brand takes an innovative and lighthearted approach, illustrating just how indulgent and transformative the right home essentials can be. The billboard’s eye-catching image, where the man drapes himself in his mattress as though it’s a cozy blanket, highlights the sheer comfort and softness of Al Saad Home’s products.
The billboards also host a replica of the Al Saad Home’s mobile application, encouraging passersby to download now as it’s available on both the app store and Google Play, all for easier access to their products and a smoother shopping experience.
The new campaign was displayed on lampposts and unipoles.
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