
Invest Now in Celia New Capital by TMG on Billboards

Talaat Moustafa Group (TMG) has launched a comprehensive OOH campaign across Cairo to promote their development, Celia New Capital. The campaign aims to highlight Celia's unique location and design, positioning it as a premium residential destination, this OOH follows the brand's previous OOH in Cairo during December 2024.
The billboards feature a captivating image of Celia nestled within the Green River, emphasizing its serene and picturesque setting. The vibrant blue of the water contrasts beautifully with the warm tones of the architectural designs, creating a visually appealing composition. The Celia logo is prominently displayed in a clean, modern font, while the TMG logo subtly reinforces the brand association.
The campaign's message, “Invest Now and Receive Immediately, Installments Over 7 Years,” is clearly communicated in bold Arabic text, conveying a sense of urgency and highlighting the attractive payment options available to potential buyers. The overall aesthetic of the billboards is sophisticated and contemporary, aligning with the high-end positioning of Celia New Capital.
By strategically placing these billboards on busy roads throughout Cairo, TMG effectively targets a wide audience and generates significant awareness for Celia. The campaign's impactful visuals and clear messaging are designed to leave a lasting impression on viewers and encourage them to explore the unique offerings of this prestigious residential community.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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