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Dr. Nour’s Biggest Medical Team in the Region For a Flawless Dental Experience on D/OOH
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Awareness Campaign Branding Campaign Zayed Digital Boards (ZDB)

Dr. Nour’s Biggest Medical Team in the Region For a Flawless Dental Experience on D/OOH

By INSITE OOH
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February 3, 2025 2 weeks ago
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1 minute, 42 seconds
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Dr. Nour Moustafa Dental Clinic has launched a comprehensive D/OOH campaign across Greater Cairo and 6th of October City, leveraging digital screens to announce itself as the largest dental plastic surgery and implant team in the Middle East. The campaign prominently features Dr. Nour El-Din Mustafa, a renowned specialist in Cosmetic Dentistry, emphasizing his expertise and the clinic's commitment to advanced technology.

The campaign's visuals likely employ a clean, modern aesthetic, focusing on showcasing confident smiles and highlighting the clinic's promise of pain-free, high-quality dental procedures. The use of digital screens allows for dynamic messaging, potentially showcasing patient testimonials or before-and-after photos to further emphasize the clinic's capabilities, with making the campaign's main message promoting the biggest dental medical team in the region

The campaign aims to challenge the public's perception of dental visits, positioning Dr. Nour Moustafa Dental Clinic as a destination for achieving a "Hollywood Smile" with minimal discomfort and maximum results. By emphasizing Dr. Mustafa's expertise and the clinic's advanced technology, the campaign seeks to attract patients seeking high-quality cosmetic dentistry.

Dr. Nour El-Din Mustafa, a Cairo University dentistry graduate, specializes in Cosmetic Dentistry, a field not formally taught in Egypt. He is a member of the American Society of Dentistry and the World Congress of Dental Implants at New York University. Dr. Nour developed a unique cosmetic dental filling technique, preserving tooth integrity and appearance. He emphasizes advanced technology, importing the latest US equipment and partnering with a leading global dental laboratory, enabling efficient and painless procedures that achieve Hollywood smiles in minimal time.

In addition to the digital screens, the campaign may also include static billboards and transit advertising to maximize reach and reinforce the key message. The overall goal is to establish Dr. Nour Moustafa Dental Clinic as a leader in the field of cosmetic dentistry and attract a new generation of patients seeking advanced dental care.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. 


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