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Real Estate Dominates the Scene with Overall Slight Lower Activity, Cairo’s DEC 2024 Market Insights

By INSITE OOH
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February 3, 2025 1 week ago
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2 minutes, 4 seconds
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Leveraging data analysis and industry expertise, this report investigates the dynamic Egyptian outdoor advertising market, with a focus on the rise of DOOH media. We explore how this evolving landscape is impacting businesses within Egypt

Occupancy Rate 

A slight decrease in Out-of-Home advertising activity was observed in December 2024, with the occupancy rate declining by 1.9% to 86.3% in comparison to the preceding month, November 2024.

Sector Analysis

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Real Estate: A marginal decrease of 0.6% was observed in the occupancy rate of real estate properties within the Greater Cairo region between November and December 2024.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, displaying 2.3% increment in activity was witnessed in December 2024 relative to November 2024.

Telecommunications: The telecommunications sector experienced a 2.5% drop in activity compared to November 2024.

Financial Services: The financial services industry experienced a 1.4% uptick in activity in December 2024 compared to the previous month.

Healthcare: A notable 1.1% increase in outdoor advertising activity was observed in this industry compared to November 2024.

Year-on-Year Comparison

Occupancy Rate

A substantial surge in activity was witnessed in Cairo's outdoor advertising market in December 2024, with occupancy rates exhibiting a 5.8% year-over-year increase to 86.3%.

Sector Analysis

Real Estate: The real estate sector's outdoor advertising activity surged by a notable 13.3% year-over-year.

FMCG: The Fast-Moving Consumer Goods (FMCG) industry experienced a 4.7% decline in outdoor advertising activity compared to the previous year.

Telecommunications: The telecommunications sector witnessed a 1% year-over-year decrease in outdoor advertising activity.

Financial Services: The financial services industry displayed a 2.2% increase in outdoor advertising activity compared to December 2023.

Healthcare: The healthcare sector experienced a slight 0.6% year-over-year decrease in outdoor advertising activity.

Conclusion

This report analyzed the Egyptian outdoor advertising market in December 2024, revealing a slight overall decline in activity. While occupancy rates dipped slightly month-over-month, a significant year-over-year surge of 5.8% demonstrates market resilience. Sector performance varied, with Real Estate dominating the scene despite a marginal month-over-month decrease. FMCG and Financial Services sectors showed promising growth, while Telecommunications and Healthcare experienced minor declines. This analysis provides valuable insights for businesses seeking to effectively leverage the dynamic Egyptian outdoor advertising landscape.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.

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