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Baskin Robbins Launches Tasty Dubai Chocolate Edition on Dubai’s DOOH

Legendary foodservice Baskin Robbins pops up on Dubai’s DOOH promoting its new additions to the menu, the hyped about Dubai Chocolate Edition. Baskin Robbins’ previous successful OOH appearance was during October 2024 when it was advertising for its Summer Sea Salt flavor. Baskin Robbins is back on billboards with even stronger advertising for its new popsicles that have crunchy pistachio filling which is the new foodie trend. This campaign is a single-format one which utilizes digital screens across Dubai and was released during the third week of January.
Some ad visuals show a pistachio green color prominently displaying the copy “Dubai Chocolate Edition” along with Baskin Robbins’ logo and the word “New” to grab consumers’ maximum attention. Other visuals display the icecream stick which is promoted. The visual highlights that it only costs “AED 25,” showing the popsicle with pistachio, vanilla, and chocolate filling and pistachio sauce on the outer chocolate, sticking to the pistachio green backdrop to reflect the flavor’s vibe. A separate visual demonstrates the Dubai Chocolate milkshake and icecream pops which look deliciously tasty and mouthwatering.
This campaign is bound to grab the attention of Dubai’s OOH audience since the Dubai Chocolate has become increasingly popular and trendy, giving the campaign high distribution across the city in high-traffic areas.
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