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Van Cleef & Arpels Shines with Timepiece: The Lady Arpels on Dubai’s DOOH
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Van Cleef & Arpels Shines with Timepiece: The Lady Arpels on Dubai’s DOOH

By INSITE OOH
|
February 3, 2025 2 weeks ago
80 Views
1 minute, 39 seconds

French luxury jewelry brand Van Cleef & Arpels climbs on Dubai’s DOOH with a new outdoor advertising campaign promoting its contemporary watch, the Lady Arpels Pont des Amoureux, portraying its romantic theme in the visuals. Van Cleef & Arpel’s latest successful OOH appearance was during March 2024 when it was advertising for its Butterfly Collection. Van Cleef & Arpels is back on billboards stronger with a captivating campaign which was released during the third week of January and is a single-format campaign utilizing digital screens across Dubai. 

The campaign visual uses the tagline “Lady Arpels” which is the name of the new watch collection that symbolizes love and romance. The ad copy also contains the name of the specific watch which is “Pont des Amoureux.” Some visuals portray a lady holding an umbrella at night standing in the moonlight on a high balcony. She seems like she is looking over on the other side of the street where you can see a building and a man standing in one of the balconies with light striking behind him. 

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Other visuals demonstrate the ad copy “Van Cleef & Arpels” solely, portraying the man in the balcony with light behind him, coming from the room. The theme is navy blue and blue which match the properties and colors of the timepiece. The watch is 18K white gold and diamond. Van Cleef & Arpels, born from love, celebrates romantic stories in its jewelry. This continues with pieces that evoke tender emotions. Two lovers, drawn together by affection, plan a moonlit rendezvous on a Parisian bridge. Their love story is beautifully captured in a watch with retrograde hands for hours and minutes, symbolizing their journey towards each other. 

It's crucial to mention that OOH advertising is a valuable instrument for engaging consumers and marketers aiming to connect with a wide range of audiences. So you can find insights into outdoor campaigns on our Insitepeodia.


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