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Your Ramadan Answered by Home Centre's D/OOH campaign
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Awareness Campaign Ramadan Campaign

Your Ramadan Answered by Home Centre's D/OOH campaign

By INSITE OOH
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January 30, 2025 2 weeks ago
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1 minute, 16 seconds
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Home Centre has kicked off its Ramadan campaign early, beginning the third week of January, with a widespread OOH (Out-of-Home) advertising push across the UAE. Utilizing a mix of hoardings, unipoles, and digital screens, the campaign aims to capture the attention of consumers well in advance of the holy month.

The visuals across all formats share a consistent theme. The design features warm, inviting imagery associated with Ramadan. A color palette of rich golds, deep blues, and warm neutrals is used, creating a festive yet elegant feel. The Home Centre logo is prominently displayed, often integrated into the design in a way that complements the overall aesthetic.

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Arabic text plays a significant role, with messages related to Ramadan greetings and special offers. The English translation, "Your Ramadan Answered," is included. The campaign highlights specific products relevant to the season, such as dinnerware sets, decorative items, and furniture suitable for hosting gatherings. Pricing information is clearly presented, often emphasizing special deals and discounts.

The use of multiple OOH formats allows Home Centre to maximize its reach and frequency. Hoardings provide large-scale visibility in high-traffic areas, unipoles offer targeted exposure in specific neighborhoods, and digital screens allow for dynamic content and flexible messaging. By launching its Ramadan campaign early and utilizing a variety of OOH formats, Home Centre aims to establish a strong presence in the market and capture a significant share of consumer spending during this important season.

Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.


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