
Bliss Medical Goes Purple for Beauty & Botox with Its Billboard Campaign in Ajman

Bliss Medical Center has taken a head-first dive into the UAE’s out-of-home advertising. Shifting from prior digital support to in-clinic branding, Bliss Medical Center goes big this time, among the growing healthcare clinics of the UAE.
A rich purple gradient takes over the background of the visuals, a color associated with luxury and transformation-fitting for an aesthetic medical center. The Arabic tagline translates to “Your smile is radiant, your skin flawless. Your beauty at its best with Bliss Medical Center”, and maintains an aspirational, uplifting tone. A well-groomed Emirati man and a woman in a hijab appeal to their core demographics while reinforcing familiarity and trust. They also declare their services; “We offer Botox and filler services to renew your smile in the most modern and advanced way.” With a clean yet effective design, the Bliss Medical Center logo is easy to notice for a passerby.
On a location-wise basis, Bliss is playing it smart. Ajman is an emerging hub, and whereas many would associate top aesthetic treatments with either Dubai or Abu Dhabi, this campaign drives a different message-that the finest in beauty and medical treatments are right here in Ajman. Facing onto a main road, this billboard ensures visibility to daily commuters, residents, and potential clients in active pursuit of aesthetic treatment options.
The campaign hit Ajman’s hoardings in the third week of January.
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