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800-LAPIS Takes Over UAE, Redefining Luxury Real Estate with Bold OOH Campaign
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Awareness Campaign

800-LAPIS Takes Over UAE, Redefining Luxury Real Estate with Bold OOH Campaign

By INSITE OOH
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January 30, 2025 2 weeks ago
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1 minute, 1 second
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If you’ve been driving across the UAE recently, you’ve probably seen it—bold, sleek, and impossible to ignore. LAPIS Properties has officially launched its first nationwide OOH campaign, marking a significant milestone for the Dubai-based real estate brand. Specializing in elegant, modern spaces, LAPIS is committed to redefining luxury  real estate with a focus on design excellence and sustainability. This campaign isn’t just about visibility—it’s a statement.

As for the billboard, there’s something about the black-and-gold aesthetic that commands attention. LAPIS has nailed the art of minimalist luxury, with sharp, high-contrast visuals and a clean, sophisticated layout. The brand’s name shines in golden hues, exuding exclusivity, while the tagline "The Luxury You Deserve" reinforces its premium positioning. The call-to-action, "800 LAPIS", is bold and unmistakable—easy to read, easy to remember. It’s a campaign built for impact, blending elegance with strategic simplicity. With this debut, LAPIS isn’t just introducing itself—it’s making a powerful entrance into the UAE’s luxury real estate scene.

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The campaign has popped upon Dubai's digital screens and hoarding boards in the third week of January.

 


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