
Talabat Reposts their Previous Campaign Starring Mostafa Abo Seria and Ahmed Fathy

Talabat reposts their previous OOH campaign in Egypt featuring actors Mostafa Abo Seria and Ahmed Fathy to promote its diverse delivery services. The campaign's concept centers around fulfilling customer needs, eliminating the need for a genie to grant wishes.
The advertisement features a split design. On one side, Mostafa Abo Seria is shown alongside text related to the different services. On the other hand, Ahmed Fathy is featured as a sad genie. This division highlights the breadth of Talabat's services, extending beyond food delivery to include all categories.
The Talabat logo is prominently displayed, ensuring clear brand recognition. The tagline "We brought you the restaurants and made the genie stay home” cleverly connects the campaign's concept with the brand's value proposition. The phrase “Order and wish” reinforces the idea of convenience and wish fulfillment.
The ad utilizes a simple and direct design, focusing on the actors and the key messages. The color scheme is consistent with Talabat's branding, likely using its signature orange and potentially other complementary colors. The campaign's clear messaging and use of popular actors aim to resonate with a wide audience and communicate the convenience and range of Talabat's services.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.