
Yasmine Sabri Relies on Persil Shampoo to Care for Her Colored Clothes, Featured on DOOH Campaign

Persil has launched a DOOH campaign in the UAE, utilizing digital screens in Dubai to promote its product, Persil Shampoo. The campaign features mega-star Yasmine Sabri as its ambassador, leveraging her popularity to the new product, this DOOH follows Persil Shampoo previous OOH appearance during July 2024.
The advertisements feature a clean design with a focus on Yasmine Sabri and the new shampoo. The Persil logo is clearly visible, reinforcing brand recognition. The shampoo bottle is prominently displayed, allowing viewers to easily identify the product.
The campaign uses both Arabic and English text. The word "Persil" is displayed in both languages. “Shampoo” along with the description of the product that states “Renews the clothes colors in each wash,” clearly identifies the product category. The campaign's messaging likely focuses on the benefits of using Persil Shampoo on clothes.
The use of Yasmine Sabri as the campaign's face aims to connect with a wide audience and enhance the product's appeal. Her presence adds glamour and reinforces the message of quality. The combination of clear branding, product visibility, and celebrity endorsement makes this DOOH campaign an effective way to introduce Persil Shampoo to the UAE market.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
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