-thumb.webp)
Kia Sportage 2025 Overpowers Greater Cairo’s DOOH Scene

The pioneering automotive South Korean Giant KIA, has struck Greater Cairo’s DOOH platform with over 65+ ad faces around the busy city for its latest KIA Sportage 2025. The massive campaign utilizes digital screens to reach the maximum number of outdoor advertising audiences and potential buyers. This move towards DOOH is bound to make the market take a leap towards more advertisements on digital screens. KIA’s previous successful OOH appearance was during October 2021 when the company was releasing the new KIA XCeed. KIA is back on Greater Cairo’s billboards with the largest DOOH campaign in Egypt. KIA launches a vibrant video presentation revealing the car's sophisticated design, from the inside out, appealing to the demographic.
The DOOH campaign uses the ad copy “The KIA Sportage 2025 Now, Starting From 1,949,900 EGP,” raising awareness of the compelling offer. The visuals also portray the car’s model and its dimensions and dynamics, and this was effectively accomplished through digital billboards. DOOH is definitely a better option for portraying the elegance and quality of the KIA Sportage 2025. The billboards also portray the advertiser’s logo on the bottom left corner, EIT Egyptian International Trading, along with the company’s hotline for additional information. The bottom right corner of most of the visuals also includes Mobil 1’s. The visuals are striking, captivating, and vibrant which is why passersby will find them very eye-catching. The videos show the car from all angles making it look sophisticated and elegant.
Another part of the video prominently displays KIA’s official logo and highlights its slogan; “Movement That Inspires.” The Kia Sportage is a stylish and affordable compact SUV, ideal for buyers seeking versatility without breaking the bank. It prioritizes looks and efficient performance over raw power or off-road prowess. The KIA Sportage has sporty looks and responsiveness as shown on the billboards and appeals to families, and young professionals. The KIA Sportage appeals to buyers seeking a stylish, responsive, safe, and practical eco-conscious SUV at an affordable price. The campaign effectively meets the target audience and according to the visuals, the SUV has a sleek design and advanced features that combines practicality with style.
DOOH allows KIA to show off its cutting-edge features in high-traffic urban areas while also spreading the word that it is economically sustainable. The choice of DOOH will make more advertisers use this solution therefore the DOOH market will nourish. KIA's digital advertising for the 2025 Sportage boosts visibility and sets a benchmark for other advertisers. By demonstrating the power of digital screens, KIA encourages wider adoption of digital strategies, further solidifying its dominance in advertising.
The campaign is extensively distributed across East, West, and Downtown Cairo to reach the maximum number of target audiences.
ADThis extensive campaign is driven by OUTSITE Media Agency, renowned for its strategic approach of placing messages where they matter most. With a remarkable history of successful campaigns, OUTSITE OOH, Egypt’s leading outdoor advertising agency, expertly managed KIA’s nationwide campaign, tapping into its wealth of experience and effective methodologies. Known for its cutting-edge tactical strategies, the agency zeroed in on prime, high-traffic locations to engage key decision-makers. The campaign makes exclusive use of Digital OOH media, ensuring optimal visibility, broad reach, and frequent exposure to a diverse audience across Egypt.
To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Come on, tell us what you feel about this article.