
Promotional Out-of-Home Campaign by EL ARABY Fills Cairo Streets

Continuing its tradition of rewarding customers with special offers, EL ARABY Group, one of the largest industrial enterprises, has launched another engaging OOH promotion campaign following the success of November campaign,
The new campaign is crafted to delight customers by offering a chance to win exciting prizes and enjoy attractive discounts.
Across Greater Cairo, a wave of deep blue billboards has captured the attention of passersby, promoting El Araby's flexible purchasing offers.
in collaboration with Valu, CIB, and NBE cards, to make high-quality appliances more accessible to consumers through flexible, interest-free payment plans.
The bold signboards prominently feature El Araby’s logo, accompanied by a series of striking "0%", emphasizing the massive offer of zero interest, purchase expenses, and no down payment required.
The campaign highlights two main financing options tailored to meet the needs of consumers. The first offers customers the opportunity to purchase products with 6 or 24 months of interest-free installments, allowing them to pay the cash price in manageable monthly payments, the second option, advertised on other billboards, provides an 18-month installment plan with 0% interest, directly targeting shoppers seeking flexible payment solutions, the blue billboards immediately draw the eye., while the inclusion of partner logos reinforces the offer's credibility.
Notably, El Araby's OOH campaigns always seek to make high-quality appliances more accessible to a wider audience, alleviating the burden of additional costs through flexible payment options. This reflects the values of a well-established company like El Araby, which embraces a community-focused in its OOH campaigns.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about El Araby's campaigns.
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