
2 New Flavors of KFC's Rizo Introduced on OOH Billboards

KFC Egypt has launched an OOH campaign to promote the introduction of two exciting new flavors for its popular Rizo rice dish, Harissa and Lemon Curry. The campaign aims to generate customer excitement and drive sales for these new offerings.
The billboards feature a vibrant red and white background, immediately drawing attention to the advertisement. The KFC logo is prominently displayed in white, ensuring strong brand recognition. The campaign highlights the new flavors with the Arabic text Harissa and Lemon Curry displayed prominently alongside appetizing images of the Rizo dishes.
The phrase "Rizo for only 99 EGP" is emphasized, highlighting the attractive price point. The word "New" is also included, emphasizing the launch of these new flavors. A call to action, Order Now, encourages viewers to place orders through the KFC app or by calling 19019.
The overall design is clean and impactful, effectively communicating the launch of the new Rizo flavors and their enticing price. The use of vibrant colors and clear messaging makes the campaign stand out and encourages customers to try the new offerings.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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