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The KIA XCeed Campaign Adds a Frisky Touch to Greater Cairo’s Digital Screens
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Awareness Campaign Zayed Digital Boards (ZDB)

The KIA XCeed Campaign Adds a Frisky Touch to Greater Cairo’s Digital Screens

By INSITE OOH
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January 28, 2025 3 weeks ago
186 Views
2 minutes, 17 seconds
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With over 65 digital screens across Greater Cairo, KIA has occupied the digital advertising scene and is marked as the biggest DOOH campaign regarding ad faces. The South Korean Giant has launched a digital Out-of-Home campaign to promote their newest vehicle, XCeed 2025, in an eye-catching youthful video that showcases the car’s finesse design inside and out.

The ad’s copy is simple yet effective, as it shows the price, 1,449,900 EGP, clearly along with the car’s model in the golden area of the screen for attention-grabbing. Moreover, the advertiser’s logo, EIT, is placed on the left side along with the hotline. On the right side, Mobil 1’s logo is placed.

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The KIA XCeed appeals to a diverse audience, including young professionals, small families, eco-conscious buyers, tech enthusiasts, empty nesters, and value-seekers, thanks to its sleek design, advanced tech features, hybrid options, and practical yet stylish crossover appeal. Positioned as a "lifestyle crossover," it combines the sporty dynamics of a hatchback with the practicality of an SUV, making it ideal for those who value style, versatility, and innovation within a mid-range budget.

To effectively reach this broad, tech-savvy audience, KIA deploys digital OOH advertising, a dynamic and engaging medium that aligns with the modern, connected lifestyles of its target market. Digital OOH allows KIA to showcase the XCeed’s cutting-edge features in high-traffic urban areas, appealing directly to on-the-go consumers in environments where the car’s design, innovation, and eco-friendly options resonate most.

Moreover, KIA’s choice of digital advertising not only enhances the visibility of the XCeed 2025 but also sets a standard for other advertisers to follow suit. KIA showcases the potential of digital screens, setting the stage for a dynamic and forward-thinking advertising environment. This inspires other brands to adopt digital strategies, fueling the expansion of digital advertising and solidifying its presence as a dominant force in the industry.

AD It's worth mentioning that this vast campaign is powered by OUTSITE Media Agency, which has a well-crafted strategy of positioning the message right at the core of the action. With an impressive track record of achievements, OUTSITE OOH, Egypt's pioneering outdoor advertising agency, successfully managed and executed KIA’s campaign across the country, leveraging its deep expertise and proven approach. Known for its innovative tactical strategies, the agency has focused on key, high-traffic locations to reach the target demographics, which include tech-savvies and decision-makers. Notably, the campaign utilizes Digital OOH media exclusively to guarantee maximum visibility, extensive reach, and high audience frequency throughout Egypt.

To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more. 


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