
Anantara Promotes Their Unique Resorts on Dubai’s DOOH Platform

Anantara Hotels & Resorts, UAE-based hospitality and tourism company, rises on Dubai’s outdoor advertising scene, with a luxurious appeal, advertising for their two different resorts; Qasr Al Sarab Desert Resort, and Sir Bani Yas Island Al Sahel Villa Resort. This is Anantara’s very first appearance on OOH and it has made an extraordinary presence and stance. This campaign is a relatively new one that was released during the third week of January and is a single-format campaign that utilizes digital screens.
Some of the campaign visuals portray Qasr Al Sarab Desert Resort using the informative ad copy “Desert Resort by Anantara.” The visual demonstrates an aesthetically pleasing photograph captured using a drone, showing the large “T” shaped pool in the resort with luxurious and comfortable daybeds around it. It also shows that the desert surrounds this pool from one side. The visual is bound to grab the attention of potential visitors and tourists. The resort comprises a secluded oasis on the outskirts of Abu Dhabi, along with; 140 rooms, 14 suites, and 53 pool villas, desert adventures and Moroccan hammam and desert spa rituals.
Other visuals portray the Sir Bani Yas Island Al Sahel Villa Resort using the informative ad copy “Sir Bani Yas Island Abu Dhabi Resorts.” The visual portrays a private pool with a sofa and convenient seatings around it showing that the front-yard is the beach at Yas Island. Highlights of this resort include 30 safari-style villas, wild savannah setting, and African-inspired dining experiences. Both visuals prominently display the “Anatara Hotels & Resorts” logo and typo.
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