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The Spicy Ranch Festival by Pizza Hut is Now on Dubai’s OOH Arena

Multinational food service brand Pizza Hut climbs on Dubai’s outdoor advertising scene once more with a new campaign for its latest additions to the menu the “Spicy Ranch Festival.” The campaign is a relatively new one which was released during the third week of January. The OOH campaign is a multi-format campaign that utilizes hoardings, lampposts, and megacoms. Pizza Hut’s prior successful OOH appearance was one month ago when the brand was advertising for its collaboration with Lay’s producing crunchy crust.
The campaign embeds the headline “Spicy Ranch Festival” in both English and Arabic ad copy to reach the maximum number of OOH audiences in Dubai. The visuals also show the delicious, and mouthwatering additions to the menu which include; Spicy Ranch Doritos (Chicken / Veggie), Spicy Ranch Spin Roll, Spicy Ranch Pasta, and Spicy Ranch Wedges. The center of the campaign demonstrates a Spicy Ranch Pizza which is bound to trigger hunger across the UAE.
Other visuals display the pizza alone with the main tagline using a black backdrop to make the pizza and other additions pop out on the roads. Black symbolizes power, elegance, and sophistication. Black is also known to intimidate and has a seductive vibe which makes it a perfect color for the background of the ads. The campaign also prominently displays Pizza Hut’s logo to grab the attention of pizza lovers everywhere.
Pizza Hut is featured in Insiteopedia, where you can find detailed insights on their outdoor advertising, eye-catching billboards, as well as their strategic locations.
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