
ElKedwany, Mamdouh, Galal and Samaha Are About to Perform the "King" of Molto

Edita Egypt, pioneering food and beverages brand, gets up on Greater Cairo’s outdoor advertising platform once again announcing the launch of the new product “Molto King” featuring some of the country’s most prominent actors including; Maged El Kedwany, Mohamed Mamdouh, Asmaa Galal, and Aya Samaha. Edita’s previous successful OOH campaign was during March 2024 when it was advertising for Molto Forni during the holy month of Ramadan. Molto is back on billboards with a huge campaign that is widely distributed across the city to reach the maximum number of OOH audience.
The visuals use the main tagline which translates to “King of Molto and Not Molto.” The campaign uses Arabic ad copy to reach the Arabic speaking target audience. One campaign visual portrays Asmaa Galal and Aya Samaha wearing old-fashioned clothes and hairstyles, while the King Molto packaging is in between them. One Molto is stuffed with chocolate while the other is half chocolate and half caramel.
Another visual shows Mohamed Mamdouh wearing a knight costume while on the other side of the billboard is Maged El Kedwany in semi-formal wear giving a hand posture which indicates that this Molto is large in size. The same Molto King flavors are on the center of the billboard. On the header of the billboards Molto King’s logo is prominently displayed, while in the footer on the left side Edita’s logo is portrayed. The OOH ad is inspired by the television advertisement.
To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Come on, tell us what you feel about this article.