
A Serene Life Awaits You in Rouh Zayed on Cairo's OOH Billboards

Al Amaken Developments has launched an OOH campaign in Greater Cairo to promote its new project, Rouh Zayed. The campaign's distribution is concentrated in 6th of October City and areas near Sheikh Zayed City, targeting the project's primary demographic. This OOH campaign follows the developer's previous OOH during June 2024.
One of the billboards feature a visually divided composition. The left side of the billboard displays a blurred image of lush green grass and small white flowers, suggesting natural landscapes and a tranquil environment. This section evokes a sense of nature and serenity.
The right side of the billboard features a close-up image of a hand gently touching the surface of water. The water's surface reflects the hand and creates ripples, adding a dynamic element to the visual. The water has a clear, blue hue, and the hand appears to be fair-skinned. This image suggests a connection with nature and a sense of calm and well-being.
Overlapping both the grass and water imagery is the project's name, "ROUH ZAYED." "ROUH" is written in a large, elegant, cursive font, predominantly white. The word "ZAYED" is in a smaller, simpler font, positioned to the right of "ROUH." The color of "ZAYED" appears to be a light gray or off-white. This placement and font size difference emphasize "ROUH" as the primary element of the name.
In the bottom left corner of the billboard, the Al Amaken Developments logo is positioned. The logo consists of a stylized "A" with a small circle next to it, along with the company name written beneath in a simple, sans-serif font. The logo is in a dark gray or black color, providing a contrast against the lighter background.
In the bottom right corner, the number "15402" is displayed. This is likely a hotline or customer service number. It is in a simple, sans-serif font and a dark color, similar to the company logo.
The color palette of this ad face consists of greens, blues, whites, and grays. The combination of these colors creates a peaceful and natural ambiance. The division of the visual into natural imagery and the hand touching water creates a clear and understandable message about the project’s connection to nature. The strategic placement of the project name and company logo ensures clear brand recognition and reinforces the association between Al Amaken Developments and Rouh Zayed. The focused distribution of the campaign in 6th of October and near Zayed directly targets the intended audience for the development.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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