
Dubai’s OOH Screens Spell Out Al Hosn Festival Celebrating Rich Heritage

Abu Dhabi culture invites the world to Al Hosn Festival, the living platform to preserve and promote Emirati culture, connecting the younger generation with their heritage while also introducing visitors to the UAE's traditions and history, located in the city's most treasured historic site, Qasr Al Hosn, the oldest stone building in Abu Dhabi
The campaign spread on Dubai's Screens is designed to connect diverse audiences to the rich cultural heritage of the United Arab Emirates, the ad highlighting the event takes place from 25 Jan to 9 Feb 2025, and features traditional Emirati arts, crafts, music, and dance performances, offering visitors a glimpse into the UAE's cultural heritage.
The ad showcases Abu Dhabi's cultural slogan as the organizer of this significant festival, emphasizing the urgency to book tickets with a prominently displayed website link.
The accompanying photo in the ad features a young girl dressed in a traditional green dress, with a cheerful expression, highlighting the festive and family-friendly nature of the occasion.
It’s worth mentioning that attendees can participate in workshops on traditional Emirati crafts, such as pottery, weaving, and henna painting, as well as watch live demonstrations of falconry and other cultural practices, moreover, the festival includes traditional Emirati food stalls, offering authentic dishes and flavors, the event also is family-friendly, featuring activities and entertainment for children, such as storytelling sessions and interactive games, which are integral to the festival.
The OOH campaign started running in the third week of January over digital screens across key locations, catching the attention of a wider audience and sparking their interest, moreover, the campaign timing was perfect, aligning with the new year when many seek fresh and inspirational ideas.
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