
Swiss Watchmaker F.P. Journe Appears on UAE's OOH

Ahmed Seddiqi & Sons launched a DOOH campaign in Dubai during the first week of January 2025 to promote the exquisite F.P. Journe Invenit et Fecit collection. The campaign utilizes high-resolution digital screen to showcase the intricate details and craftsmanship of this prestigious watch.
The advertisements feature a close-up view of the F.P. Journe watch movement. The focus is on the intricate mechanics and delicate finishing of the watch's internal components, including the tourbillon. The high-resolution display allows viewers to appreciate the precision engineering and artistic detail that characterize F.P. Journe watches. The background is a simple black, allowing the watch’s details and metallic components to stand out.
The F.P. Journe logo, "F.P. JOURNE Invenit et Fecit," is displayed prominently, reinforcing the brand's identity and heritage. The phrase "Invenit et Fecit," Latin for "Invented and Made," underscores the brand's commitment to creating its own movements and maintaining a high level of independence in watchmaking. The Ahmed Seddiqi & Sons logo is also present, associating the retailer with this prestigious brand.
By using DOOH advertising in Dubai, Ahmed Seddiqi & Sons aims to reach a sophisticated and discerning audience. The campaign's focus on the watch's internal mechanics and the brand's heritage effectively communicates the value and exclusivity of F.P. Journe timepieces. The high-quality visuals and clear branding create a message of precision and luxury.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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