
Naguib Selim Newest OOH Campaign Promotes Inclusivity

With over 20 million residents navigating its streets daily, Greater Cairo provides the perfect backdrop for impactful advertising campaigns. Naguib Selim Fabrics & More has seized this opportunity with their latest digital campaign, showcasing on screens strategically placed across the city. The visuals feature an elderly couple sharing a warm moment, symbolizing the brand’s commitment to being part of cherished family memories.
This campaign follows the success of their previous one, which humorously resonated with audiences through relatable statements like, “Gilan Alaa isn’t changing her curtain anytime soon.” This time, the focus shifts to emotional storytelling, appealing to a broader audience while maintaining the brand’s identity.
Using digital screens, Naguib Selim ensures its message reaches Cairo’s diverse population, from pedestrians to commuters. The modern format complements the brand's timeless values, creating a bridge between tradition and innovation.
This approach reinforces the brand’s market position and highlights its ability to adapt to changing consumer preferences. Whether through humor or emotion, Naguib Selim continues to connect with audiences, ensuring its place as a trusted name in Egyptian households.
Get more about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
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