Meena Jewellers Climbs on Dubai’s OOH Celebrating 30 Years and Beyond
Meena Jewellers, a leading Dubai gold and diamond retailer, debuts an OOH billboard campaign. Renowned for exquisite craftsmanship and expertise, their jewelry collection is unparalleled. The campaign was released during the second week of January and is a single-format campaign utilizing uni-poles across Dubai. Meena Jewellers’ previous successful OOH campaign was last year in January 2023 which means that the brand launches OOH campaigns annually, parallel to the start of the new year.
Meena Jewellers are back on billboards stronger than ever using the main campaign tagline “30 Years and Beyond” celebrating their 30+ anniversary with Dubai’s OOH audience. The billboards portray a model wearing some of Meena Jewellers’ signature pieces including; an emerald collar necklace, earrings that match the necklace, an emerald ring, and bangle bracelets. The billboards also highlight on the top right, that the brand has been established “Since 1993.”
The ad visuals use a ruby red hue that matches the red dress the model is wearing. Ruby, a passionate and energetic color, symbolizes love and luxury. Its vibrant color and richness evoke deep emotional responses, positioning it as a symbol of opulence and sophistication, making it a perfect color for the campaign. The visuals also prominently display Meena Jewellers’ logo and typo in both English and Arabic to reach the maximum number of consumers. At the bottom of the billboard, the brand embeds its Instagram banner.
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